Economics and Business Administration – Marketing, Social Media, and Digitalization

2 Jahre

You can apply for the program if you hold a BSc in Economics and Business Administration or another relevant Bachelor’s degree.

To qualify for admission with a similar Bachelor’s degree the programme must include 75 ECTS courses covering the disciplines within economics and business administration. In particular, each of the following subjects must be included with at least 5 ECTS: Microeconomics or Managerial Economics, Accounting, Corporate Finance, Marketing, Organizational Theory, Statistics, and Additional methods for analysis of data.

If your degree is not from a university, you must further have 5 ECTS in Theory of Science and/or Scientific Methodology and Methods from a university.

If your degree does not fulfil the entry requirements, the study board will decide whether you can follow one or more supplementary courses. 


Application deadlines:

The application deadline for study start on September 1st is:

  • February 1st for Non-EU/EEA citizens
  • March 1st for EU/EEA and Swiss citizens and all citizens with residence permit in Denmark

The application deadline for study start on February 1st is:

  • September 1st for Non-EU/EEA citizens
  • October 15th for EU/EEA and Swiss citizens and all citizens with residence permit in Denmark
Worum geht's im Studium

About the MSc in Economics and Business Administration – Marketing, Social Media, and Digitalization

Do you want to create the future marketing of brands in diverse industries? This program offered at Campus Esbjerg gives you the demanded competences that enable you to become such a leading marketing manager with focus on social media and digitalization.

The MSc in Economics and Business Administration profile in Marketing, Social Media, and Digitalization offers amongst other courses in social media networks and marketing communication, digital business and marketing, consumer behavior, project management, and competitive strategy. In addition, you get methodological skills in qualitative as well as in quantitative research and you can choose between several electives offered especially for this program such as brand management and marketing strategy as well as electives from other master studies offered at Campus Esbjerg.

The combination of courses in advanced management and marketing, social media, and digitalization qualifies you to manage the development of competences and continuous learning that are necessary survival skills for brands and organizations in an intensified competitive environment.

Through a combination of project work, group work, and lectures you will understand how to manage the various aspects of marketing, social media, and digitalization in organizations. The program focuses on developing intensive know-how skills, i.e. the ability to perform detailed and comprehensive analyses and derive managerial valuable solutions.

Programme Structure

A Master of Science in Economics and Business Administration requires two years of full time study, each year consisting of four quarters.

The profile Marketing Social Media, and Digitalization consists of 60 ECTS compulsory courses, 30 ECTS that are electives, and thesis work corresponding to 30 ECTS. There are eight compulsory courses. These are offered in the first four quarters. The electives are typically placed in the fifth and sixth quarters, and the thesis should be written during the seventh and eighth quarters. 

Examples of elective courses in Esbjerg

  • Brand Management
  • Marketing Strategy
  • Corporate Social Responsibility
  • Entertainment Markets and Business
  • Risk Management
  • Green Business
  • Internship 

Career opportunities

Masters of Science graduates in Economics and Business Administration work within practically all administrative areas in organizations as for example marketing and sales management, human resource management, project management, or innovation management. MScs from the University of Southern Denmark are in general able to find relevant, attractive, and well-paid jobs after they graduate.

There is of course a relationship between the job that graduates get and the courses which they have taken on the profile they have studied. Many of the MScs are employed in specialist functions while others, especially as they gain experience, are take on jobs that include not only management but also leadership.

Examples of job titles within the specific field of Marketing, Social Media, and Digitalization:

  • Social media specialist and/or coordinator
  • Brand community manager
  • Digital strategist
  • Brand manager
  • Market researcher

Examples of job profiles in general are:

  • Marketing coordinator
  • Project manager
  • Personal assistant for CEO
  • Management consultant
  • Area sales manager
  • Entrepreneur/business developer
  • Product developer
  • University researcher/Professor

Language requirements

A good standard of English is required as the MSc in Economics and Business Administration is an international program taught completely in English. A minimum IELTS score of 6.5, a TOEFL score of 88 or a minimum CAE score of C is required.

If you as an EU/EEA citizen can document this level of English by way of secondary school diploma, you may be exempted from the English language test (minimum 210 full hours of English language classes at high school level is required). For German applicants it will often be sufficient to submit a copy of the upper secondary diploma.

The University of Southern Denmark has access to the IELTS Verification Service; therefore, we accept the IELTS test results/score in copy. TOEFL is only accepted in original sent directly from the test centre or the educational testing service (ETS) before registration deadline.

The city of Esbjerg

Esbjerg is a city of contrasts. It is young and dynamic with shipping, oil industry and great ambitions within the field of renewable energies. With more than 115,000 inhabitants, Esbjerg is the fifth largest city in Denmark and has a lot to offer in terms of shopping, bars, music, cafés and restaurants. The city of Esbjerg is located on the western coast of Jutland in the middle of magnificent scenery with white, sandy beaches.

The municipality of Esbjerg includes the smaller towns of Bramming and Ribe. Here you can once again observe the contrasts: Within half an hour you may go from the right-angled streets in the dynamic, only 140 years young city of Esbjerg to the quietness of the winding streets and alleys in the medieval 1300-year-old town of Ribe. The extremely popular island Fanø is also just a 12 minutes ferry ride from Esbjerg, where one can enjoy wide sandy beaches, scenic bike routes, little villages and walks in the nature.

Moreover, the city can be characterized as an important educational city. Esbjerg has been growing as an educational city from year to year, with increasing amounts of study programmes, courses and students. However, the city is not too big for easily finding a relevant student job. Today, the city has more than 5,000 students, of which 1,300-1,400 have chosen to be educated at the University of Southern Denmark. Besides the Danish students, several of Esbjerg’s educational institutions have a number of students from abroad, who to a great extent contribute to an exciting, international study environment.

How to get to Esbjerg

Esbjerg is easily accessible. You may arrive by motorway, train or bus. Copenhagen and Hamburg are only approximately 3 hours’ travel away. The airport of Billund is only a 45 minutes’ drive from Esbjerg.

Student accommodation in Esbjerg

It is rather easy for students to find good and cheap housing. The Accommodation office of SDU has a large number of students’ accommodations for international students at its disposal. SDU guarantees to find accommodation for all international students.

Recreational activities

If you are into sports you will find that almost all branches of sports are represented in Esbjerg. The city is leading in football, handball and ice hockey. Furthermore, there are several clubs and fitness studios, where you can practice your preferred form of sport, such as swimming, fitness or running.

In the music hall of Esbjerg –“Musikhuset Esbjerg” – it is possible to listen to music, to see plays in the theatre, or experience musicals and other shows. If you want a more 'informal' form of entertainment you can go to “Tobakken”, which is the music club for rhythmical music. All kinds of concerts are held here – rock, pop and jazz. Also local, up-coming bands get a chance to perform here.

If you are looking for entertainment for little money “Huset” is a great place to go. It is a cultural centre for young people where you are always welcome to meet with fellow students over a cup of coffee and a board game.

Contact and Information:

If you have questions regarding admission and enrolment, please contact:
Secretary for international relations
Ellen M. Andersen

University of Southern Denmark
Niels Bohrs Vej 9
DK-6700 Esbjerg
Phone: +45 6550 1103

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